Brand perception remains local despite Starbucks’ global reach

By BrandIndex, Contributor Starbucks CEO Howard Schultz has talked frequently over the years about the need to ensure that the world’s largest chain of coffeehouses maintains its “company culture” as it expands. In keeping with that ethos, their latest advertising campaign, launched on September 29, showcases an eclectic selection of stories from the […] …read more

Source:: Jevin Sackett Recommended Forbes Articles

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